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What Can Landlords Learn From The Google Habits Of Private Renters?

What Can Landlords Learn From The Google Habits Of Private Renters?

If you’re wondering about the current mood of the lettings market, then the results of a recent Google analysis will be of interest to you.

A list of the most common property questions private renters typed into Google has been compiled by a firm called Boiler Plan.

The data covers April and the market has shifted since then. But the results still provide a useful snapshot of tenant worries.

Here are the five most common questions private renters asked Google.

1 Can landlords increase my rent?

2 Can my landlord evict me?

3 What are my responsibilities as a tenant?

4 Can letting agents charge fees?

5 Can a landlord keep deposits?

What can landlords and letting agents learn from these questions?

Right now, people feel anxious.

Some renters are still on furlough but wondering what will happen when the scheme draws to a close. Others have lost their jobs and surviving on savings/the kindness of others/the Bank of Mum and Dad.

Many industry experts predict there will be an increase in tenants falling into rent arrears and evictions in the coming months. If as a landlord, you find yourself in a tricky situation with a tenant, the first thing to remember is that you must obey the law. There are clear rules about what you can and can’t do and significant fines if you mess up. Contact us if you are unsure.

Assume tenants know their stuff

The fact private renters are googling the questions above and not just searching up Game of Thrones or Dua Lipa, shows people are doing their research. The internet is awash with useful advice on tenants’ rights. So, don’t cut corners. It’s the wrong thing to do and it’s likely you won’t get away with it.


Evictions can be costly and time-consuming at the best of times, but there is, of course, another spanner in the works. Due to Covid-19, there is currently a ban on all evictions.

However, this is due to be lifted. When the court system does get up and running again, expect a hefty backlog of cases causing further delays.

Remember, evictions should always be the last resort.

It’s worth talking to an excellent letting agent like us. We have experience dealing with sensitive matters and we can go into bat for you and find another way of resolving any dispute.

If you want to have a chat about any issues raised by the Google searches in this article, please call us at Knights Property Services on 01276 539111 or email

We’re here to help you however and whenever you need it.

Whether you are selling, buying, letting or renting, we’re here to help. Call Jon and our team on 01276 539111 or email:  for expert advice which is honest, accurate and informative.

If you’re looking to sell, book your free sales valuation now

If you’re looking to let, book your free lettings valuation now

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