The added value of using a high street agent
With online selling and shopping becoming a bigger part of many people’s lives, it can be tempting to do even more of our dealings via the internet, but there are some key areas where the internet is lacking. At Knights Property Services, we think there’s nothing like the personal, considered approach you get from a high street agent’s team of property professionals, which you just can’t get from an online estate agent.
It’s one thing to sell a book online – you have a good idea about what you’ll receive, and there’s not much to lose – but your home is your biggest asset, and the service you receive should reflect this.
What is apparent is that the way we find a new home has changed over the years, but by how much? Yes, the digital era has seen us begin our searches online, but while this is the start, is it also the end? We know from our clients that they find their new home through various means, and a high percentage of this is due to the work we do as a local estate agent.
We know this contradicts perceptions, but data recently released by Which? collected in their national homebuyers survey, backs up our experience. Although online portals such as Rightmove and Zoopla dominate their findings, it may surprise you to discover that only 43% of people surveyed found their home online. Thus, by only relying on online marketing you are, in effect, missing 57% of potential buyers.
At Knights we invest in multichannel marketing, which embraces traditional methods and modern technologies. By providing a diverse strategy we know we can reach a high percentage of buyers looking for a home in this area.
According to the Which? homebuyers survey, having a presence on the high street is crucial; it allows us to attract passers by and, as we know, people still love to do business face to face. In fact, 51% of those surveyed found their property via methods deemed as traditional, which shows the importance of investing in multichannel marketing.
We may talk excessively about having local knowledge, but we know how much this benefits each and every one of our clients. We know the property market inside and out in Surrey, Berkshire and Hampshire. We know what areas are on the up, what streets, and sometimes even houses, are in the catchment area of local schools, and what it is like to commute. We haven’t ‘Googled’ this information, we know it because we’ve experienced it personally. Our team has walked the streets, know the properties and truly understand how it feels to live in the area.
The high street agent still offers the most comprehensive service available, and there is little sign of this changing any time soon. At Knights Property Services, we add all of the latest marketing tools, as they arrive, to our experienced teams of committed and positive people who want the same thing as you: a good, fair deal, plus a trustworthy, human touch.
Why not try our free, quick and stress-free valuation? Head to our online form now. For a more in-depth valuation, speak to one of our expert Directors at Knights Property Services on 01276 539111